White Rock Location Info
If you’re searching for pizza White Rock, welcome home. Our original location serves hand-stretched dough, balanced sauces, premium Canadian toppings, and our crave-worthy E-Slice. Come hungry & leave happy.
Address: 15223 Pacific Ave #5, White Rock, BC V4B 1P8
Phone: (604) 542-2522
Hours:
Mon-Thu: 12 PM – 10 PM
Fri–Sat: 12 PM – 11 PM
Sunday: 12 PM – 10 PM
Why Our White Rock Pizza Stands Out
Welcome to White Rock, a seaside gem where the boardwalk meets beachside charm, and locals know how to savor the simple things in life. At Emilio Finatti, our very first pizzeria opened here in 2005 under founder Aaron Gehrman, and this location remains the heart of our brand and our story.
The name “Emilio Finatti” comes from a 1950s friendship between Aaron’s dad and Emilio, where shared snacks turned into lasting memories. Every dough ball we stretch and sauce we simmer carries that same spirit of connection and craftsmanship. So when you think of pizza in White Rock, we want you to think Finatti first.





Join Our Newsletter!
Serving the Best Pizza White Rock
Here in White Rock, we’re dedicated to delivering artisan-level pizza, every time. Our signature crust is hand-stretched and thoughtfully baked; our house-made sauces and locally sourced toppings reflect the quality you expect from one of the best pizza spots in town. The result? Every slice served at our White Rock shop delivers the kind of flavor and care that sets us apart.
Belonging
Life in White Rock moves at a friendly pace — families walking the 2.19 km promenade, neighbors chatting at the pier, and beach-goers stopping for a bite after a day in the sun. At Emilio Finatti White Rock, you’ll always feel welcome. Whether you’re local or just visiting, pulling up a chair or grabbing a takeout, this is your home base for great pizza in White Rock.
Consistency
With over two decades of refinement, our pizza here isn’t just good – it’s dependable. The dough, the bake, the honey-butter finish, the flavour balance — every element has been tuned to deliver the same high standard you’ve come to expect from Finatti. When you choose pizza White Rock, you’re choosing a recipe that’s stood the test of time.
Innovation
Tradition plays a foundation role, but we also keep evolving. At White Rock, you’ll find new seasonal specials, creative topping combinations and options designed for modern dining habits (think quick pickup, catering and “pizza by the slice” for casual days at the beach). Because we know White Rock’s rhythm: laid-back meets delicious.
Pizza White Rock – FAQs
Is the White Rock location the original?
Yes—White Rock is where Emilio Finatti began in 2005. It’s the heart of our story.
Do you offer E-Slice in White Rock?
Yes. E-Slice is available with rotating flavours. Ask in-store or check the menu.
Can I order online for pickup?
Absolutely! Order Ahead to see current options and timing.


